IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
Digital advertising in India surged by 14% in 2024, with digital video and social media ads driving much of that growth
Digital advertising in India surged by 14% in 2024, with digital video and social media ads driving much of that growth
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.