MOCA India Team Attended Ad:Tech Event
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
As the debate about artificial intelligence (AI) rages on, a new question has emerged: What does generative AI mean for branding and marketing?
Southeast Asia is one of the world’s fastest-growing regions, with a population expected to reach 1.7 billion by 2022.
Indonesia’s increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
The E-commerce market has seen significant growth in the Southeast Asian region, despite companies capitalizing on the growth facing significant challenges.
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
Due to the spike in the e-com market & digital econ,the buy now,pay later payment method has become a trend in payments taking Vietnam’s retail market by storm.
In recent years, Indonesia has become one of the top markets for beauty products due to its growing middle class & increasing spending power among its citizens.