How Influencer Marketing is Shaping E-Commerce Growth in Southeast Asia
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
India’s Digital Ad Spend Hits New Heights
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Consumers Shifting to Purpose Spending & Embracing AI
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
From Followers to Buyers: Influencers Fuel E-Commerce’s Dynamic Shift
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Diwali Shopping Trends 2024: Influencers Drive Purchase
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Maximizing Brand Impact: The Influence of Marketing This Festive Season
Nearly 50% Indian respondents intend to spend more this festive season
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.