MOCA intelligence

News & Insights

Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.

MOCA News & Insights covers how brands grow across Southeast Asia and India. Articles look at influencer marketing and creator campaigns, connected TV and OTT advertising, e-commerce and content commerce, mobile and gaming growth, and the platform policy changes that decide what works on TikTok, YouTube, Instagram, and marketplaces. Browse by category to find the market, channel, or topic you are planning for.

MOCA cactus mascot beside a four-step creator funnel for India's Diwali 2026 festive sale

Influencer Marketing India E-commerce

Oct 31, 202613 min read

Diwali 2026: More Orders, a Shrinking Phone Market, and What Motorola's 833-Creator Campaign Shows

India's 2026 Diwali sale grew orders 31% while average order value fell 10% in the first week (Unicommerce), and Counterpoint expects festive smartphone volumes to fall about 12% while value rises about 5%. Motorola's public case reports 833 creators split by funnel task, 406 million views and about 1 million clicks to its Flipkart store pages, but no sales figures. MOCA Technology explains what the case proves, what it does not, and how brands in India and Indonesia should allocate creator budgets by task.

MOCA cactus mascot with a magnifying glass and checklist beside the title How to Choose an Influencer Agency in Indonesia, 2026 Checklist

Influencer Marketing Indonesia Marketing Policy

Oct 29, 202616 min read

How to Choose an Influencer Marketing Agency in Indonesia: A 2026 Checklist

To choose an influencer marketing agency in Indonesia in 2026, check its written compliance process first (the Etika Pariwara Indonesia ad code, BPOM product rules and platform disclosure settings), then compare creator vetting, cost structure and reporting. Indonesia counted 180 million social media user identities in October 2025 (DataReportal), and BPOM found 26.12% of cosmetics ads non-compliant in 2024. Cosmetics sold in Indonesia also need a halal certificate by 17 October 2026, according to BPOM and BPJPH.

Illustrated cover: Jakarta's Monas tower and three creator video screens, with the headline Jakarta Turns 499, No Promo Video, Just Local Creators

Influencer Marketing Indonesia S.E.A.

Oct 15, 202611 min read

Jakarta at 499: How Local Creators Carried a City Campaign Without a Promo Film

The Jakarta Tourism Office commissioned MOCA to make sure residents used the perks for the city's 499th anniversary on June 22, 2026, and MOCA ran the story through local creators and one information account, Spill Jakarta, instead of a promo film. The perks were a flat Rp1 fare on Transjakarta, MRT Jakarta and LRT Jakarta on June 22, 27 and 28, plus free entry to city museums, Ragunan Zoo and Monas (detikNews and detikEdu, June 2026). Content ran in three tracks between June 14 and late August 2026: resident hopes, transit tests and cultural exploration.

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026

E-commerce Indonesia Influencer Marketing

Jul 2, 20267 min read

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026

Indonesia’s June 17, 2026 regulation cuts platform commissions 50% for verified local micro and small sellers of domestically made goods, filed via Sapa UMKM, excluding cross-border sellers. TikTok Shop’s May-June 2026 Content and Product Listing Policy updates tie violations to its 200-point Account Health Rating, with milestone enforcement at 150, 100, 50, and account deactivation at 0. TikTok Shop’s Vietnam seller policy log recorded 16 seller-facing and 6 creator-facing policy updates in June 2026 alone, as of the June 24, 2026 snapshot.

Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms

Digital Advertising Marketing Strategy Programmatic Advertising

May 28, 20266 min read

Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms

Q1 2026 social ad pricing split into a K shape, with Meta CPM up 12%, Google search ad revenue up 19% to $60.4 billion, TikTok CPM rebounding 11% to an 18% budget-share high, and YouTube CPM down 21% as connected-TV spend rose 39%. The report covers what drove each move and how MOCA Technology reweights cross-border media budgets each quarter.

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

Influencer Marketing Marketing Policy S.E.A.

May 20, 20267 min read

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

The four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production, and why it matters now: TikTok World 2026 launched Search Hubs, creators gained direct keyword management, TikTok Shop's AHR enforcement thresholds sit at 150, 100, 50 and 0, and Indonesia's PP Tunas deactivated 1.7 million under-16 accounts within five weeks.

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

Digital Advertising India Influencer Marketing

May 4, 20269 min read

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

Challenger brands win World Cup 2026 on the second screen: local creator content on TikTok and YouTube Shorts, timed to the morning-to-midday match windows that North America hosting creates across Southeast Asia, and in India a creator-first campaign scaled with programmatic and UA. All 16 FIFA global sponsorship slots are sold, TikTok is FIFA’s named preferred social video platform, and India’s media rights asking price fell 65% to USD 35M with no confirmed buyer.

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

Influencer Marketing

Apr 24, 20266 min read

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

TikTok Shop rule changes in Southeast Asia, April 2026: the Philippines banned fake promotions, Indonesia's PP Tunas closed about 780,000 underage accounts, and TikTok rewrote its Terms of Use and Sale effective April 1. Search is rising at the same time, with TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), and MOCA Technology explains why content, search and compliance now decide which brands stay on the platform.

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

E-commerce Influencer Marketing S.E.A.

Mar 27, 20267 min read

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

The quiet money is going to brands that sell to Southeast Asia’s own shoppers through local creators and content commerce. Oil above $100 raises shipping costs, yet the region’s digital economy passed $300 billion in 2025 with e-commerce at $185 billion (Google-Temasek-Bain e-Conomy SEA, 2025) and TikTok Shop’s Southeast Asia GMV doubled to $45.6 billion, with Indonesia at $13.1 billion (Momentum Works, February 2026). Influencers surveyed by Vero reported a 72% increase in sponsored content requests (Vero, December 2024).

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Digital Advertising E-commerce Indonesia

Mar 17, 20266 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB).