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India's 56th GST Council met on 3 September 2025 and recommended two main GST rates, 5% and 18%, plus a 40% rate for a select few goods and services. Almost all changes took effect on 22 September 2025, with tobacco-related goods handled separately. This explainer lists the main rate changes, early e-commerce and tax-collection data, and what brands should check.
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
Vietnam is ranked in the top 5 PPI among 34 countries. According to the GSOV, producer prices increased to 104.39 points in the first quarter of 2022.
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends.
Father’s Day, which is June 19th, will be here before you know it, and it's one of the most important days of the year, especially in terms of consumer spending…
Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads…
Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22…
The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with…
The pandemic times have made the world adopt digital equipment at a faster pace to sustain businesses in such unprecedented times.
Transitioning into a digitally transformed ecosystem, advertisers need to enable a seamless experience and build trust with consumers and brands.