How has the Adoption of Digital Advertising Helped Gaming Industry to Grow In India?
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
How Is The Power Of E-commerce Unlocking Growth In Southeast Asia?
The E-commerce market has seen significant growth in the Southeast Asian region, despite companies capitalizing on the growth facing significant challenges.
What Has Made Digital Advertising Industry A Billion Dollar Industry In Vietnam?
Vietnam is ranked in the top 5 PPI among 34 countries. According to the GSOV, producer prices increased to 104.39 points in the first quarter of 2022.
Mobile Marketing Buzz to Look Out For In 2022
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends.
Dad approved effective marketing tips for Father’s Day
Father’s Day, which is June 19th, will be here before you know it, and it’s one of the most important days of the year, especially in terms of consumer spending
Russian-Ukraine crisis: Impact on the Indian Markets & Digital Media
With the Russia-Ukraine crisis set to impact global trade flows severely, India’s exporting community is keeping a close tab on the evolving situation.
MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets
Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.
How Could Ramadan Be An Important Economic Season In Indonesia?
Ramadan is Indonesia’s largest festivity and thus it brings out more opportunities for brands and businesses to connect with the right audience. Due to rapid digital adoption and increased digitalization, new users are seen enjoying online shopping in Indonesia last year making the brand’s online-offline shopping experience smooth. The E-commerce transactions have grown to 2.1X for FMCG products mainly in non-metro areas during 2021.
Would Metaverse be a new norm in the Business World?
Working remotely and meeting people in a virtual world has become a reality in a new world of work that has created new possibilities for collaboration and growth, as well as letting technologies adopt the new changes. One major change that has emerged, is connecting the world into 3D virtual reality, which is termed as the next generation of the internet known as Metaverse. The combination of augmented, virtual and mixed reality will become a key medium for social and business engagement.
BRIEF22 | Vishal Singh, MOCA Technology: Marketers should reshuffle their strategies to survive the post-Covid era
Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.