Nearly 2 billion people around the world celebrate Ramadan, including 12% from Indonesia. The festival brings significant change in purchasing patterns, and content consumption, presenting unparalleled opportunities for user acquisition and revenue campaigns throughout the year.
Toyota, the global leader in auto sales for three consecutive years, launched the All New Agya for the Southeast Asian market in Indonesia on March 10th, 2023.
Indonesia’s increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.
In Indonesia, the OTT market is anticipated to experience intensive growth over the past years due to the increasing popularity of smartphones and the internet, which have dramatically altered the distribution of content in the country. The increase in OTT subscriptions improves the localization efforts in the country, which focus on creating local original content, maintaining competitive price points, and building local partnerships. The availability of high-speed internet and smartphone applications has augmented the growth of the OTT market and has contributed to the rise of OTT platforms in Indonesia.
The COVID-19 pandemic has turned out to be a boom for E-commerce in Southeast Asia, including Indonesia with an increase in transactions by 23 %, and gross merchandise value projected at the US $32 billion. The pandemic has also prompted many micro, small and medium businesses to shift to online platforms. The number of brands using online platforms has risen to 10.2 million during the pandemic.
