India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
Indonesia’s increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.
Southeast Asia’s rapid digitalization during the pandemic demonstrates the region’s digital economy’s enormous opportunities, according to the report.
Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.