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Digital Advertising

Articles tagged with Digital Advertising.

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Active tagDigital Advertising
From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback
Digital AdvertisingE-commerceIndonesia
6 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB).

Illustration of a smart TV showing streaming, shopping and music apps, with the MOCA cactus mascot watching from a beanbag
CTVIndiaOEM
4 min read

The Rise of CTV Advertising in India

Connected TV (CTV) is an internet-connected TV device that lets viewers stream on demand and gives advertisers device-level targeting and trackable data. This 2023 explainer covers how CTV differs from linear TV and OTT, and why India's video-heavy, younger and increasingly rural TV audience made CTV a growing ad channel.