News tag

CTV advertising

Articles tagged with CTV advertising.

Dec 11, 20242 min read

From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads

Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory

Aug 22, 20242 min read

The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.

Jan 30, 20243 min read

MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.

Oct 23, 20232 min read

At MOCA booth, team had in-depth discussions with numerous visitors, focusing on OEM, CTV, influencer, branding, and app installation.

Sep 6, 20233 min read

The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile.

Aug 21, 20233 min read

The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments…