MOCA at ad:tech india

MOCA Triumphs at ad:tech India

Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients,  partners, publishers and other visitors, who took the time to visit MOCA booth …

How CTV is Revolutionizing Advertising?

According to Adjust data, CTV has great strength in driving potential users through the funnel to down-funnel channels. Research also reveals that people have a much higher ad tolerance when watching TV series, sports, and news.

The Rise of CTV Advertising in India

The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.