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Category: Influencer Marketing

Moca TechnologyNewsInfluencer Marketing
Entertainment & Music / Gaming / Influencer Marketing

MOCA Wows at ChinaJoy 2024

The gaming industry remains lucrative, despite global economic downturns.

Influencer Marketing

Nano Influencers: Unveiling the Rising Stars of Marketing’s Future

Nearly 70% of brands are planning to primarily utilize nano and micro influencers in 2024.

Influencer Marketing

The Evolution of Influencer Marketing in the Creator Economy

In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.

influencer marketing
E-commerce / Influencer Marketing

Harness Influencer Marketing to Drive Performance

46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.

influencer marketing
E-commerce / Indonesia / Influencer Marketing

SEA Influencer Marketing : A Game-Changer for E-commerce

Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.

Influencer Marketing

Acquire high-quality consumers through influencer marketing

A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.

India / Influencer Marketing

2024 Influencer Market Landscape

The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion

influencer marketing
Indonesia / Influencer Marketing

Indonesia’s Influencer Marketing Boom: $19B in 2023, Projected $30B by 2027

Short-form videos have emerged as the favored content type among Indonesian users.

influencer marketing
Campaigns / E-commerce / Influencer Marketing

The Growth Impact of Influencer Marketing

Social media influencers have a greater impact compared to product reviews on e-commerce websites.

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