Nano Influencers: Unveiling the Rising Stars of Marketing’s Future
Nearly 70% of brands are planning to primarily utilize nano and micro influencers in 2024.
The Evolution of Influencer Marketing in the Creator Economy
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
Harness Influencer Marketing to Drive Performance
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
SEA Influencer Marketing : A Game-Changer for E-commerce
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
Acquire high-quality consumers through influencer marketing
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.
2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
Indonesia’s Influencer Marketing Boom: $19B in 2023, Projected $30B by 2027
Short-form videos have emerged as the favored content type among Indonesian users.
The Growth Impact of Influencer Marketing
Social media influencers have a greater impact compared to product reviews on e-commerce websites.