Category: India - Page 4 - Moca Technology

MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets

Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.

Mobile Marketing / Smartphones

How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing

The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.

Mobile Marketing

Passionate in Marketing in conversation with Mr. Vishal Singh, India GM & Global Commercial VP at Moca Technology Limited

Passionate in Marketing caught up with Mr. Vishal Singh to discuss about how App Retention strategies help brands to increase their user base in the competitive landscape of mobile marketing.

Digital marketing

Would Metaverse be a new norm in the Business World?

Working remotely and meeting people in a virtual world has become a reality in a new world of work that has created new possibilities for collaboration and growth, as well as letting technologies adopt the new changes. One major change that has emerged, is connecting the world into 3D virtual reality, which is termed as the next generation of the internet known as Metaverse. The combination of augmented, virtual and mixed reality will become a key medium for social and business engagement.

Digital marketing

BRIEF22 | Vishal Singh, MOCA Technology: Marketers should reshuffle their strategies to survive the post-Covid era

Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.

Mobile Marketing

Winter Olympics 2022: A boon for marketers

The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.

Digital marketing / E-commerce

Will Q-commerce replace E-commerce to be the future?

Q-commerce seems to be a new player with an on-demand delivery and e-grocery in a new faster form. Because of the continuous lock downs people around the globe has liked the idea of essential items being delivered on their doorstep ,thus resulting in the increase growth of the q-commerce industry. In this new model, delivery time has been cut down from 3-5 days to a matter of minutes.

Digital Growth / India / S.E.A.

Setting Up A Team In India To Cater To Other Markets Of SEA

Moca Technology was established in 2012. The name is an abbreviation of “Mobile Cactus, meaning nourishes the brands to thrive in the markets. MOCA is one of the largest OEM Consolidators across the globe. It works directly with more than 500 brands across all categories for years.

Digital Advertising / India

Brands must track Consumer’s Risk Footprint, in this time of Digital Hustle!

Transitioning into a digitally transformed ecosystem, advertisers need to enable a seamless experience and build trust with consumers and brands. Creating the right visibility and metrics to monitor and improve this experience., as it’s the key to the transformation journey.

Digital Advertising / Mobile Marketing

How Mobile marketing can cater to the advertising changes in the post-Covid era

The pandemic has reset many marketing and consumption trends that are here to stay. Much has been talked about the ‘New Normal; while a lot has already changed to an inconceivable extend, it is of paramount importance that we swiftly adapt to befit in the idea of our new realities to readjust to the ‘New Normal’.