Winter Olympics 2022: A boon for marketers

The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.

Will Q-commerce replace E-commerce to be the future?

Q-commerce seems to be a new player with an on-demand delivery and e-grocery in a new faster form. Because of the continuous lock downs people around the globe has liked the idea of essential items being delivered on their doorstep ,thus resulting in the increase growth of the q-commerce industry. In this new model, delivery time has been cut down from 3-5 days to a matter of minutes.