About Adem Sari Ching Ku
Adem Sari Ching ku is a refreshing drink that is available in Indonesia market. It is using the world advanced technology – cold filling, together with Liang Cha essence & other traditional herbs. It has no bitter taste of traditional herbs, able to relieve heat and help to enhance body resistance. Since it is useful for relieving heat symptoms such as chapped lips and sore throat, it is suitable to drink during hot weather.
In order to reach more potentials consumers in hot weather as well as to drive demand, Adem Sari Ching Ku partnered with Moca Technology to run their campaign using weather solution.
Weather solution is one of many solutions service that Moca Technology has. Using this solution, advertisers are able to strengthen the connection between brand and demand according to the current weather condition.
How it works and Results?
We set the agreed temperature threshold as well as targeted cities. For this case, the temperature threshold set was 30+ degree Celsius with targeting more than 30 cities across Indonesia. The campaign will follow BMKG (Indonesia Meteorology, Climatology, and Geophysics Agency) weather forecast. System will be automatically checking temperature for each city. Once it is higher than 30+ degree Celsius, the ad will start to deliver. Then, users are redirected to Adem Sari Ching KU store on e-commerce. Through this method, Adem Sari Ching Ku was able to strengthen connection of their brand with the weather condition.
The campaign run for one month during July and August 2021 with display and video format. It was fully delivered with exceeding their targeted impressions.
Do you want to consider this weather solution? Reach out to us!
About Moca Technology
We are one of the largest OEM consolidators across the globe and an advertising innovator to help advertisers to make innovative formats & combinations for contextualized promotion.
MOCA wants to be the most trusted and reliable partner for marketers to provide one-stop service in improving efficiency and effectiveness communications across all OEMs and Top publishers, to help them to reach the target audience and to be the top-of-mind brand.