We are thrilled to announce that MOCA and Reddit, the most popular social media worldwide, have built strategic partnership, to help advertisers to scale up user base and acquire users more cost effectively with content driven ads.
Reddit ranks at No.7 as the most visited site. It is estimated with an 55.79 million daily active users and 1.660 billion monthly active users in 2023, according to Reddit User Base & Growth Statistics.
The Advantage of Reddit Platform
Reddit users exhibit a lower overlap with mainstream and emerging social platforms, with 70% overlap with Facebook users and only 42% overlap with TikTok users. Reddit users demonstrate high interactivity, with 94% engaging with recommended content. These users span various industries, mainly from the categories such as technology, healthcare, business, finance, education, gaming, telecommunications, television, automotive, and more.
Unlike many social media platforms, Reddit’s “subreddit” structure gathers users with shared interests into communities devoted to specific interests. This structure facilitates the delivery of ads that are more relevant to the users’ interests.
With machine learning based AI research tool, Reddit can analyze the original context of each keyword among posts and conversations that align best with each advertiser’s requirements, to display the most fitting ads to the relevant Reddit users for advertisers.
Strong Gaming Content Demand
Reddit official reveals that gaming content ranks first in terms of recommendations, comments, and searches related to in-app purchases. 95% of gamers express high trust in games recommended by the platform. During holidays, the gaming category stands out, with 47% of Reddit users indicating their intention to try new games.