A dull December: How demonetisation is hitting the advertising industry
With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
The advertising industry is staring at a business loss of around Rs 2,000 crore in the year’s best quarter as demonetization takes a toll on consumer demand.
Indian Companies Nearly Double The Spend On Mobile Advertisements to Rs 300 crore
2014-1-22 16:06:35