MOCA Technology (MOCA) got Vishal Singh on board as the India General Manager & Global Commercial VP early this February. Before joining MOCA, Vishal was the VP – Client Leadership at Mindshare, GroupM, and played a critical role in launching numerous successful digital campaigns across all the PepsiCo brands. He will be responsible for MOCA’s business in India and other regions in Asia.
Vishal said, “Over the last two decades of my career in the media & marketing industry, I have seen mobile gradually come to the forefront in terms of content and media consumption. Mobile has now started to take a major chunk of the total digital spends and has huge growth potential in the future. MOCA has been in digital marketing, especially on the mobile side, for many years and has already built a solid reputation backed by multiple powerful cases they have executed across various countries. I will be happy to collaborate with the new team working on innovative mobile solutions to further establish MOCA as the go-to team for marketers across the region.”
MOCA is Xiaomi’s exclusive branding inventory sales partner in India, which is the No. 1 brand of phone, smart TV, smart band and power bank in India with the capacity to develop a series of innovative digital solutions customized for brands. MOCA is also working closely with CamScanner, WPS Office, U-dictionary, Zapya cross regions. Based on these top trusted publishers, MOCA has served beyond 500 brands across ten industries and delivered tons of successful campaigns in the past seven years.
Gaia Guan, the founder & CEO of MOCA, said, “India has always been the most important region for MOCA. In Vishal, we are delighted to have one of the most proficient and resourceful experts to join and lead the team. With Vishal’s passion for people, brands, and business, we are looking forward to achieving tremendous accomplishment from India and other regions across Asia.”