RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
MOCA provides a one-stop advertising solution including app uploading, air preinstall, user acquisition, re-engagement, and brand awareness on OEM app stores.
MOCA is partnered with global top-ranking apps and helps advertisers to make innovative formats & combinations for contextualized promotion.
MOCA has in-house DSP, DMP, ADX, and SSP supporting both RTB and PMP. Multis-screen advertising solutions are supported between mobile and TV.
MOCA provides variable solutions on CTV including pre-install on TV, remote integration, outstream, and instream videos.
MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, Vietnam, Pakistan, collaborating with global premium publishers for user acquisition, branding, social, CTV, beauty, weather advertising solutions, dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience.
MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.
MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.
MOCA provides one-stop service across all OEM appstores with partners such as Xiaomi, Samsung, Vivo, OPPO, Huawei, Infinix, Tecno, Itel, that covers 80% share of the smartphone market. Service includes app uploading, air preinstall, user acquisitions, and brand awareness, which help to reduce the risk of rejection and control user acquisition and overall cost.
MOCA has partnered with global top-ranking apps in Asia market such as Tiktok, SnackVideo, WeTV, iQiyi, WPS, BeautyPlus, Camera 360, CamScanner, etc , which helps advertisers make innovative formats & combinations for contextualized promotion. The variable solution includes social, sticker, pre-roll video, music, beauty, weather, SMS, etc, which will helps advertisers to stay on top of mind recall of their audiences.
MOCA is able to awake inactive users to engage the app again, which is a super cost-effective solution to help advertisers to retain their users and keep a large, valuable and active user base.
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth over the past two days. During March 13-14, 2024, in the vibrant city of New Delhi, at Booth #B40, Ad:Tech, India, MOCA, as an OEM consolidator and innovative ad agency, demonstrated its services and the latest self-developed influencer marketing tool with decision marketers from over 25 countries. In the two-day exhibition, MOCA team had exciting conversations with guests, engaging in deep discussions on performance driving in influencer marketing, CTV, ecommerce, as well as user acquisition. Ram Thakur, the business VP of India of MOCA, emphasized that social media influencers play an increasing important role in consumer purchasing decisions. Based on MOCA’s survey about “what’s the most challenging of user acquisition?” in MOCA linkedin, about 55% participants mentioned “Fraud” and 32% responded “quality”. He added it’s crucial to unearth tactics to enhance performance in this constantly evolving digital marketing landscape, shedding light on how we are reshaping the approach brands employ to influence and sell, particularly addressing the prevalent concerns of fake followers. As an innovative ad agency, MOCA, keeping up with the market, developed AI-powered influencer marketing tool. Besides facilitating seamless communication between advertisers and influencers as well as full-suite CRM integration , it can accurately identify fake followers and filter out authentic audiences for advertisers, assisting them to find the most match influencers and acquire users cost effectively. During the discussion, one of the biggest challenges of CTV advertising advertiser mentioned the most frequently was that the current CTV solution in the market is primarily billed on CPM for pre-roll and Mid-roll ads and does not support redirection, unfriendly to downloads-based on performance and cost controlling. Regarding this concern, Somrup Nag, the account director of MOCA, showcased its CPI-based user …
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.