It seems to be a rather dull beginning to the festive season this year, as consumers continue to remain cautious about spending.
With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
The advertising industry is staring at a business loss of around Rs 2,000 crore in the year’s best quarter as demonetization takes a toll on consumer demand.
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