Influencer Marketing Expected To Expand At A Rapid Clip In India
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
How Is Digital Advertising Helping Beauty Industry to Grow In Indonesia?
In recent years, Indonesia has become one of the top markets for beauty products due to its growing middle class & increasing spending power among its citizens.
What Has Made Digital Advertising Industry A Billion Dollar Industry In Vietnam?
Vietnam is ranked in the top 5 PPI among 34 countries. According to the GSOV, producer prices increased to 104.39 points in the first quarter of 2022.
Mobile Marketing Buzz to Look Out For In 2022
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends.
Why Southeast Asia will see Digital Growth & Financial Inclusion In 2022?
Southeast Asia’s rapid digitalization during the pandemic demonstrates the region’s digital economy’s enormous opportunities, according to the report.
What Is The Opportunity From Russia And Ukraine Crisis For Asia?
2022 was the year of economical growth across the globe. Many central banks around the world began unwinding the fiscal and monetary support they dialed up during the COVID-19 pandemic as businesses reopened and the labor market tightened. However, the Russia and Ukraine crisis made all this uncertainty across the globe.
Beyond the content boom: The future looks bright for the passion economy as it revolutionizes the marketing landscape
A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.
Metaverse: In the hottest new marketplace, only marketing can be virtual, not the claims
Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads, and craves rich immersive experiences in which he/she can participate and decide. Metaverse offers such an experience in 3D and even 4D.
MOCA Technology is geared to achieve a record growth in the year 2022
New Delhi, 6th April 2022: Staying bullish about Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve a record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has on boarded multiple premium partners in the category of short video, OTT, music, cartoon, beauty, Appstore, etc. in the last one year. Riding high on the back of creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.
MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets
Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.