What Is The Opportunity From Russia And Ukraine Crisis For Asia?

2022 was the year of economical growth across the globe. Many central banks around the world began unwinding the fiscal and monetary support they dialed up during the COVID-19 pandemic as businesses reopened and the labor market tightened. However, the Russia and Ukraine crisis made all this uncertainty across the globe.

Beyond the content boom: The future looks bright for the passion economy as it revolutionizes the marketing landscape

A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.

Metaverse: In the hottest new marketplace, only marketing can be virtual, not the claims

Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads, and craves rich immersive experiences in which he/she can participate and decide. Metaverse offers such an experience in 3D and even 4D.

How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing

The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.

How Could Ramadan Be An Important Economic Season In Indonesia?

Ramadan is Indonesia’s largest festivity and thus it brings out more opportunities for brands and businesses to connect with the right audience. Due to rapid digital adoption and increased digitalization, new users are seen enjoying online shopping in Indonesia last year making the brand’s online-offline shopping experience smooth. The E-commerce transactions have grown to 2.1X for FMCG products mainly in non-metro areas during 2021.

How Can Rapid Digitalization Shift OTT Streaming In Indonesia?

In Indonesia, the OTT market is anticipated to experience intensive growth over the past years due to the increasing popularity of smartphones and the internet, which have dramatically altered the distribution of content in the country. The increase in OTT subscriptions improves the localization efforts in the country, which focus on creating local original content, maintaining competitive price points, and building local partnerships. The availability of high-speed internet and smartphone applications has augmented the growth of the OTT market and has contributed to the rise of OTT platforms in Indonesia.

Vietnamese markets remain plagued by pandemic fluctuations

While the world battled Covid 19, the Vietnamese government implemented various policies to keep the economy afloat. Vietnam is considered one of the world’s fastest-growing emerging markets in the past decade. Economic growth momentum was significantly moderated in 2020, due to the impact of the COVID-19 pandemic.